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    Vehicle Graphics and Wraps – What’s the Difference?

    The broad term “vehicle graphics” can refer to various types of designs and branding applied to vehicles. These graphics come in different forms, from simple decals to full-body wraps, and each type offers unique benefits and drawbacks. This article explores the different types of vehicle graphics and outlines their differences.

    Decals to Full Body Wraps

    Each of the vehicle graphics options outlined below offers unique benefits and drawbacks, and it’s essential to consider the specific needs of your business when choosing which type of graphic to use. Some are more economical than others, while some offer more extensive customization options and bring a higher level of branding impact.

    • Decals: Small vinyl graphics that can be applied to a vehicle, decals are an economical option for those looking to add some branding without the cost of a full wrap. Decals can be used to add a company logo, phone number, or website address to the vehicle.
    • Partial Wraps: A step up from decals, partial wraps cover a portion of the vehicle but not the entire body. They can be used to create a custom design, add color to the vehicle, or highlight specific areas, such as the doors or roof.
    • Spot Graphics: Similar to decals but larger, spot graphics are applied to a specific area of the vehicle. They are often used to display a company logo, phone number, or website address in a prominent location, such as the front or rear of the vehicle.
    • Magnetic Signs: Another economical option for businesses looking to introduce some vehicle branding, magnetic signs can be easily attached and removed. They come in handy if you’re switching between personal and business use of the vehicle.
    • Full-Body Wraps: The most comprehensive form of vehicle graphics, full-body wraps covering the entire body of the vehicle. They offer a high level of customization and provide a seamless, cohesive look to the vehicle. Full-body wraps can be used to create a custom design, add color, and display branding information in a highly visible location.

    Outlining the Differences

    One key difference between wraps and other types of vehicle graphics is the level of customization available. Full-body wraps allow for a high level of customization, from the design of the wrap to the colors and graphics used. This allows businesses to tailor the graphic solution to their specific marketing needs. In contrast, decals, magnetic signs, and spot graphics are more limited in terms of customization, often providing only basic branding information.

    Another important difference between the types of vehicle graphics outlined above is the level of protection they provide. Full-body wraps offer a protective barrier for the vehicle, helping to prevent damage from road debris and other environmental factors. This protection can extend the lifespan of the vehicle and maintain its value. Decals and magnetic signs, on the other hand, do not provide the same level of protection, and may not be as durable in the long-term.

    Another important factor to consider when choosing between types of vehicle graphics is the cost. Full-body wraps tend to be the most expensive option, while decals and magnetic signs are more affordable. It’s important to keep in mind that the cost of a full-body wrap can be offset by the benefits it provides, such as increased visibility, protection, and durability.


    There are several types of vehicle graphics that can be used to add branding to a vehicle. From decals to full-body wraps, each type of graphic offers unique benefits and drawbacks, and it’s essential to consider the specific needs of your business when choosing which type of graphic to use.

    Whichever type of vehicle graphic you go with, the ultimate goal is to create a cohesive, eye-catching design that effectively represents your brand and attracts attention on the road. To that end, it’s important to work with a reputable graphics company that helps you determine the best option for your needs. A company with experience and expertise will make it simple for you to pick the right type of graphic design, as well as provide professional installation services.

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